CBBC Announces New Executive Director
For Immediate Release:
Calgary, Alberta
The Canadian Beef Breeds Council (CBBC) wishes to announce the appointment of Michael Latimer as their new Executive Director. Michael brings an extensive range of experience in the beef cattle industry including roles in brand marketing and management. He has recently held the position of General Manager, Canadian Angus Association and along with other industry representatives participated in a number of breed promotional activities including strategic planning sessions for the Canadian Beef Breeds Council.
Michael is a 5th generation purebred cattle producer. After graduation from the University of Alberta he worked as a partner with Rmitall Cattle Company. He served as President of the Olds Agricultural Society and has also served as a judge and a mentor in the Cattlemen;s Young Leaders Program.
“We are delighted with addition to the Executive Director role of CBBC and look forward to working with Michael”, says President David Bolduc. “Our focus for Canada’s purebred beef cattle producers continues with ongoing projects such as international market development through the Canadian Cattlemen Market Development Council and the Legacy Program, BIXS value chain system and with the view to promoting the purebred sector both domestically as well as internationally.”
The Canadian Beef Breeds Council (CBBC) represents, supports and promotes the Canadian purebred beef cattle industry. Our members include national breed associations that collectively represent more than 10,000 producers of purebred beef breeding stock. Associate CBBC members are exporters and sector service providers.
For more information contact:
David Bolduc, President, Canadian Beef Breeds Council (CBBC) Email: cudlobe@platinum.ca www.canadianbeefbreeds.com T: 403.730.0350
Dr. Larry Delver honoured by CBBC
Dr. Larry Delver was honoured by the Canadian Beef Breeds Council with the presentation of the Don Matthews Award for Excellence in Animal Health. This award was instituted in honour of the late Don Matthews, Angus breeder, and a past President and driving force behind the Canadian Beef Breeds Council.
Matthews had a passion for matters relating to animal health and international trade, foundational pillars of the Council.
The Award is presented by the Board of Directors of the Council to individuals who have contributed exemplary service to the development of the Canadian purebred beef cattle industry in the field of animal health.
The presentation was made by Rob Matthews of Highland Stock Farms at the Annual General Meeting of the Canadian Beef Breeds Council, held on March 26th, 2013. Rob is a son of the late Don Matthews.
Rob priased Dr. Delver for his work with the Federal Government when he served as a Federal Veterinarian and his many years of service and contribution to the industry. Larry was described “as one who understood the beef cattle industry and was still working to help market quality and healthy Canadian genetics.”
The award was well deserved according to exporter Gary Smith who said “Larry was one of the good ones; he always made sure we followed the health protocols and the regulations but he was there to help the producer.”
Dr. Delver is still active in the industry and served on the Boards of the Western Stock Growers, Alberta Beef Producers, Alberta Farm Animal Care, Canadian Cattlemens’ Association and the Canada AgriFood Trade Alliance. He also runs his own herd of Red Angus cattle and is activly developing beef breeding projects in Malaysia and Vietnam.
Previous recipients of the Don Matthews Award were Dr. Brian Evans, Dr. Matt Taylor, Dr. Norm Willis and Bob Prestage.
CBBC Holds its Annual General Meeting in Calgary March 26, 2013
Members of the Canadian Beef Breeds Council recently met in Calgayr to approve a new direction for the Council. A new by-law changes the governance structure of the Council by replacing the 24 person appointed Board of Directors with a nine person elected board. Executive Director, Doug Fee said, “This change reflects a significant change in the way the Board fundtions instead of a large group of Directors each representing their own individual breeds the membership has elected a representative group who must put breed bias aside and make policy decisions for the seedstock sector as a whole.
The new direction is the culmination of a full year’s work with Agriteam Canada Consulting who facilitated an extensive review with all members and insutry partners. Outgoing President Byron Templeton is excited about the direction. He said “In the past Council relied way too much on a small executive to make policy decisions but now a smaller group can better represent the members and help develop policies that will better promote the improvement and use of registered beef cattle seedstock in Canada.”
Newly elected President David Bolduc warns that the Council work is far from finished. “We have an improved structure but still need to establish a communication program that keeps all our members involved and informed. We also need to better promote the value of registered steedstock in Canada and abroad.”, he said.
In other business, Doug Fee the Executive Director said that “in addition to the efforts committed to the governance review the Council accomplished other significant goals. A multi-year International Marketing Plan has been written and approved, promotional activities have been sponsored in six international markets and members are reporting significant sales of Canadian genetics in all markets. There is every reason to remain optimistic in the coming year.”, he said.
The newly elected Board of Directors are:
David Bolduc – President
Garnert Deobald – Vice PResident
Byron Templeton – Past President
Rob Smith – Director
Gordon Stephenson – Director
Wendy Belcher – Director
Rod Remin – Director
Roger Peters – Director
Gary Smith – Director
CBBC’s vision is to provide a unified voice in support of the purebred genetics provided within the Canadian beef cattle industry. Its mission is to ensure the continuity, growth and prosperity of the Canadian purebred cattle sector as an integral component of the Canadian beef cattle industry.
Its mandate is to support Canadian purebred cattle producers through service provision aimed at genetic improvement, animal health, extension services and information dissemination; promote Canadian beef cattle genetics both domestically and internationally by identifying market opportunities, facilitating access through timely intelligence and informing the commercial industry of the attributes of the Canadian beef advantage both at home and abroad; represent the purebred cattle sector to government by advocating effective policy, ensuring market access and enhancing competitiveness.
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